Done for you, A to Z

I scale your business with short-form content

Ideas, scripts, edits, DMs, sales - the whole system, run for you. You film two to three hours a week. I handle everything that turns attention into booked calls and paying clients.

🔓 DM "SCALE" for a free audit or get your 30-second gameplan ↓
104+
Clients & partners
$2.9M
Generated
200M+
Views
The receipts

Real clients. Real numbers.

104+Clients & partners, mostly USA
$2.9MRevenue generated
200M+Views generated
$250K+Added for one client in 6mo
What is Short Form Scale?

Short Form Scale is a done-for-you short-form content agency founded by Richards in 2022. It runs the whole content operation for coaches, agency owners and info-product founders doing $5K to $80K+ per month: competitor-validated ideas, scripts, filming direction, editing, captions, SEO, ManyChat DM automation and the sales flow behind it. Clients film two to three hours a week and the rest is run for them. As of July 2026 the company has worked with 104+ clients and partners, generated $2.9M in client revenue and 200M+ views.

Engagements are monthly retainers with no setup fee. Investment ranges from $2,500/mo (Foundation, 2 reels a day) to $10,000+/mo (Dominate, 4 reels a day everywhere), scoped on the call. The system is built to return 3x to 6x that investment by month three. See investment and returns, the full system, or the $5K to $50K/mo case study.

The real bottleneck

It was never the editing.

You've got the cash, the cars, the lifestyle, the eyeballs. But the views don't turn into DMs, and the DMs don't turn into sales. The leak isn't your editor. It's the system around the content.

01

Attention without conversion

You post and get views, but there's no keyword, no funnel, no mechanism to capture the lead. Attention with no funnel is a hobby.

02

You're the bottleneck

Content only moves as fast as you do. You're the face, so you post once every six days because running the business eats the rest.

03

Drowning in DMs

When attention finally comes, you lose hours qualifying, answering, following up. No automation, no tags, no flow.

04

Wrong mental model

You think the answer is one viral hook or one viral video. It isn't. It's a system that ships 30 to 120 validated pieces a month.

The system

Everything you need to
scale with content

Not a course. Not a guru. A full system, installed and run for you, that compounds every week.

01 - IDEAS

Competitor-validated ideas system

Your whole niche scraped, every video sorted by views. Ideas pulled from real performance data, not vibes.

  • Every player in your space tracked
  • Validated against actual numbers
  • Weekly "what's working now" direction
02 - SCRIPTS & EDITS

Scripts written, reels edited

You voice-note an idea or just film. Scripts come back ready, edits done end to end, captions and SEO handled.

  • Hooks built for 60%+ 3-second retention
  • Captions and SEO so the algo finds the right people
  • Filming direction: angles, energy, first 3 seconds
03 - DM AUTOMATION

ManyChat that sells while you sleep

Comment a keyword, the flow handles welcome, qualify, deliver, nurture, upsell, and tags every lead by funnel stage.

  • Keyword triggers ("comment SCALE")
  • Filters tire-kickers from buyers
  • Pushes the warm lead straight to you
04 - PROFILE

Profile built to convert

Bio, highlights, pinned content and link-in-bio set up so a cold scroller knows who you are and what to do.

  • Full audit and rebuild
  • SEO so you get found for your niche
  • Turns casual visitors into leads
05 - STRATEGY & REPORTING

Weekly review, constant optimisation

Every week we look at what hit, filter the winners, recreate and improve, and adjust the DM copy. You don't manage anything, you film, I run the system and report back. This is the same loop I run on myself: awareness content gets views, conversion content fires the keyword, ManyChat captures, the conversation closes.

See the full 5-part system, step by step →
Featured case study

From $5K/mo to $50K+/mo
in 6 months

▶ Watch the full breakdown

+98,000 followers. Owned the niche.

Built the full A-to-Z content system: ideas, scripts, filming direction, edits, posting, DM automation, optimisation. The brand went from invisible to the authority in its space, and the content became the business, not a 2am side task.

Followers
63K → 161K+ +98,000 followers
Monthly revenue
$5K → $50K+ 10x
Revenue added
$250K+ first 6 months
Read the full case study, month by month →
Straight from clients

Hear it from them

Read every client review →
Example package

Built around your situation,
not a fixed menu

Here's the structure of a package I built for a client. Yours won't be identical. The volume, what's in it and the investment all depend on where you are and what gets you the best result. We map the exact thing on the call after you DM "SCALE".

Foundation
Solo operators, $5K-$20K/mo
🔒 Investment set on your call
  • 2 reels / day
  • Carousels, 1 / week
  • Story sequences, 2x / week
  • ManyChat funnel included
  • IG + TikTok
  • Ideas, scripts, edits, captions, SEO
  • Weekly performance review
DM "SCALE"
Most chosen
Scale
Established, $20K-$80K/mo
🔒 Investment set on your call
  • 3 reels / day
  • Carousels, 2 / week
  • Story sequences, 5x / week
  • Advanced ManyChat: qualify + nurture
  • All main platforms
  • Strategy direction + filming training
  • Weekly video reports
DM "SCALE"
Dominate
Authority players, $80K+/mo
🔒 Investment set on your call
  • 4 reels / day
  • Carousels, 4 / week
  • Daily story sales sequences
  • TikTok split-testing + YouTube scripts
  • Everywhere + SEO
  • Pre-validated content system
  • Priority direct access
DM "SCALE"

Not at $5K/mo yet? There's a 1-on-1 coaching path where I hand you the frameworks and we build your reps before going full done-for-you. DM "SCALE" and I'll tell you straight if you're ready.

See what each tier actually costs →
See the gap

How invisible is your
current cadence?

Drag the sliders. This is the difference between posting when you feel like it and running a daily system that's optimised for reach. Illustrative, but the principle is real: consistency compounds, under 1 a day is invisible.

3,000
0.5
-
followers left on the table in 12 months
Your pace now The system
Illustrative 12-month model based on consistency and content quality compounding. Not a guarantee of results.
Close the gap - DM "SCALE" →
30-second gameplan

Get your personalised
100K/month gameplan

What's your current monthly revenue?
What's holding the content back?
Where do I send it?
Your gameplan

Your #1 bottleneck

🔓 DM "SCALE" to claim your free audit
Richards, founder of Short Form Scale
🕶️
Richards
Founder, Short Form Scale
See more of me - my story on Instagram →
About me

18. Four years deep. 104+ clients in.

I started in business at 13. Failed at trading and dropshipping, then spent two to three years mastering editing, After Effects, the works. I charged premium and watched clients average 1,000 views anyway. That's when it clicked: editing was never the bottleneck. The script, the idea, the strategy and the backend automation are.

So I rebuilt the offer around the thing that actually moves the needle. Across 104+ accounts, mostly USA, that system has generated $2.9M and 200M+ views, and added 98,000 followers for one client (63K to 161K+) while generating $250K in the first six months.

I'm not a coach selling a worldview or an agency with no skin in the game. I run the exact system I sell, on myself, live. You film a couple hours a week. I run the system.

The full story, and how I actually work →
Questions

The honest answers

What exactly do I get?+
Whatever gets you the best result. Usually that's one of two paths: a full done-for-you content operation (I run ideas, scripts, edits, captions, SEO, ManyChat and the weekly review while you just film), or, if you're earlier on, a 1-on-1 coaching path where I hand you the frameworks and we build your reps. We figure out which fits you on the call.
Why isn't the price on the page?+
Because the package and the investment depend on your situation, what's actually best for you. You won't get a number just from DMing "SCALE". We talk it through on the call, where I can answer everything and tailor the right setup. No pressure either way, I'm here to get you the best result.
I've already paid an editor and it didn't work.+
That's most people who come to me. An editor cuts video, but if the idea and script were wrong the edit can't save it. Editing is downstream. I run the upstream variables, ideas, scripts, strategy, automation, which is why this works when an editor didn't.
What if I'm not confident on camera?+
Normal. You get scripts and filming direction so you're never guessing what to say. The first 50 to 100 videos are your reps, and the system removes the friction. Most clients go from "I look cringe" to posting daily within two weeks.
How is this different from other content people?+
Most specialise in one slice. I run A to Z, ideas, scripts, edits, DMs, sales, as one integrated system, and I run it on myself so you can see it live. I'm in it for long-term retainers, so my incentives match yours.
How do I start?+
One way: DM "SCALE" to @shortformscale. That kicks off a free audit. From there we hop on one call: I show you what's working, what you can improve, and if it's a fit we talk through the right package and investment at the end. No pressure.
All 19 questions, answered honestly →
Stop guessing

The system is built.
Are you running it or watching?

104+ accounts. $2.9M generated. 200M+ views. The only variable left is you.

🔓 DM "SCALE" to @shortformscale or get your 30-second gameplan ↓