What is Short Form Scale?+
Short Form Scale is a done-for-you short-form content agency founded by Richards in 2022. It runs the whole content operation for coaches, agency owners and info-product founders doing $5K to $80K+ per month: competitor-validated ideas, scripts, filming direction, editing, captions, SEO, ManyChat DM automation and the sales flow behind it. Clients film two to three hours a week. As of July 2026 it has worked with 104+ clients and partners, generated $2.9M in client revenue and 200M+ views.
How much does Short Form Scale cost?+
Packages are monthly retainers built per client. Foundation starts from $2,500 per month (solo operators at $5K to $20K/mo), Scale starts from $5,000 per month ($20K to $80K/mo), and Dominate starts from $10,000 per month ($80K+/mo). There are no setup fees. The exact investment is set on the call after the free audit. Full ranges are on the
pricing page.
What exactly do I get?+
Whatever gets you the best result. Usually one of two paths: a full done-for-you content operation (ideas, scripts, edits, captions, SEO, ManyChat and the weekly review, while you just film), or, if you are earlier on, a 1-on-1 coaching path where you get the frameworks and build your reps. Which one fits gets decided on the call.
How much of my time does this take?+
Two to three hours a week, filming. That is the entire client-side workload. You do not write, edit, post, caption, build DM flows or plan next week. If you are still doing any of that after onboarding, something has gone wrong.
Why is the exact price not published?+
The ranges are published. The exact figure is set on the call because the right package depends on your revenue, your offer, your bandwidth and how broken the current setup is. A fixed menu would sell some people capacity they cannot use and underserve others. The number you get will land inside the published ranges.
I have already paid an editor and it did not work. Why is this different?+
That describes most people who come here. An editor cuts video. If the idea and the script were wrong, the edit cannot save it. Editing is downstream. Short Form Scale runs the upstream variables (ideas, scripts, strategy, automation), which is why it works when an editor did not. Full comparison:
agency vs hiring an editor.
What if I am not confident on camera?+
Normal. You get scripts and filming direction so you are never guessing what to say. The first 50 to 100 videos are your reps and the system removes every other source of friction. Most clients go from feeling awkward to posting daily within two weeks.
Do I have to appear on camera at all?+
Yes. There is no version of this where you never film. Short-form for coaches, agency owners and founders is a personal-brand game and the face is the asset. Everything else is removed from your plate, but that part cannot be outsourced.
How many videos will I get per month?+
Between roughly 60 and 120+ pieces a month depending on the tier. Foundation runs 2 reels a day, Scale runs 3 a day, Dominate runs 4 a day, plus carousels and story sequences on top.
Which platforms do you cover?+
Instagram and TikTok at every tier. Scale adds all main platforms. Dominate adds TikTok split-testing and YouTube scripting on top, with SEO applied everywhere.
What is ManyChat and why do I need it?+
ManyChat is a DM automation tool. A video tells viewers to comment a keyword, the keyword fires an automated flow that welcomes them, qualifies them, delivers what was promised, nurtures them, and tags them by funnel stage. Without it, attention arrives and evaporates. Attention with no funnel is a hobby.
How fast will I see results?+
Reach usually moves within 30 days because volume and hooks change immediately. Revenue lags reach, because the funnel needs traffic before it can convert. The featured case study went from $5K/mo to $50K+/mo over six months, not six weeks. Anyone promising faster is selling you something.
Do you guarantee results?+
No. Nobody honest guarantees views or revenue, because the inputs include your offer, your delivery and whether you actually film. The system is proven across 104+ accounts, $2.9M in client revenue and 200M+ views. That is the claim, and it is the only one worth making.
Is there a contract or lock-in?+
It is a monthly retainer. Content compounds, so the clients who win are the ones who stay past the first 90 days, but you are not chained to a 12-month contract to find that out.
What if I am under $5K/mo in revenue?+
Then done-for-you is the wrong spend and you will be told so. You would be paying for capacity you cannot fill. The 1-on-1 coaching path exists for exactly that stage: you get the idea, script and ManyChat frameworks, you build your reps, and you go done-for-you when the revenue justifies it.
What industries do you work with?+
Mainly coaches, consultants, agency owners and info-product founders, the majority in the United States. The common thread is a personal brand with an offer that already converts, not the specific niche.
How is this different from every other content agency?+
Most specialise in one slice: an editor edits, a strategist advises, an automation person builds flows, and you are left integrating three vendors who do not talk to each other. Short Form Scale runs A to Z as one system and runs the same system on its own account, publicly. Retainers are long-term, so the incentive is your retention, not your onboarding fee.
How do I start?+
DM the word "SCALE" to
@shortformscale on Instagram. That starts a free audit. From there it is one call: what is working, what to improve, and if it is a fit, the right package and investment at the end. No pressure either way.