About Richards | Founder of Short Form Scale

Who is Richards?

Who runs Short Form Scale?

Richards is the founder of Short Form Scale, a done-for-you short-form content agency he started in 2022. He began in business at 13, spent two to three years mastering video editing and After Effects, and built the agency after realising that editing was never the bottleneck: ideas, scripts, strategy and DM automation were. As of July 2026 he has run content for 104+ clients and partners, mostly in the USA, generating $2.9M in client revenue and 200M+ views. He runs the same system on his own account, publicly, as the proof.

18. Four years deep. 104+ clients in.

I started in business at 13. Failed at trading and dropshipping, then spent two to three years mastering editing, After Effects, the works. I charged premium and watched clients average 1,000 views anyway. That is when it clicked: editing was never the bottleneck. The script, the idea, the strategy and the backend automation are.

So I rebuilt the offer around the thing that actually moves the needle. Across 104+ accounts, mostly USA, that system has generated $2.9M and 200M+ views, and added 98,000 followers for one client (63K to 161K+) while generating $250K in the first six months.

I am not a coach selling a worldview and I am not an agency with no skin in the game. I run the exact system I sell, on myself, live. You film a couple of hours a week. I run the system.

Why the agency exists

Every content problem I was hired to fix turned out to be the wrong problem. People paid me to edit because editing was the thing they could see. But an edit cannot rescue a bad idea, and a bad idea gets filmed because nobody validated it first, and even a good video goes nowhere if there is no keyword, no funnel and no follow-up. The editing was the last five percent of a job that was broken in the first ninety-five.

So the offer became the whole job. Ideas from real performance data. Scripts written for retention. Edits, captions, SEO. A ManyChat funnel that catches what the content creates. A weekly review that kills losers and scales winners. That is the entire product, and it is why it works on accounts where an editor did not.

How I work with clients

Long-term retainers, not one-off projects. Content compounds. A three-week engagement proves nothing and I am not interested in selling one.
Honest filtering. If you are under $5K/mo, you get told that done-for-you is the wrong spend, and pointed at coaching instead.
Skin in the game. The same system runs on my own account. If it stops working, you can see it stop working.
No guarantees, no theatre. Nobody serious guarantees views. The system is proven across 104+ accounts and that is the claim.

Credentials, plainly

Founded Short Form Scale in 2022.
104+ clients and partners run, the majority in the United States.
$2.9M in client revenue generated and 200M+ views as of July 2026.
Best documented outcome: $5K/mo to $50K+/mo, +98,000 followers (63K to 161K+), full breakdown here.
Two to three years of hands-on editing and After Effects work before ever selling a strategy.

18. Four years deep. 104+ clients in.

Why the agency exists

How I work with clients

Credentials, plainly

One DM. One call.Then you know where you stand.

One DM. One call.
Then you know where you stand.